This book focuses on the media phenomenon created by Iker Jimenez, on the strategies he has used to increase his popularity, and on the tools that one needs to draw larger audiences. The book is divided in two clearly defined parts, the first one integrated by three subsections. The first subsection analyzes the common characteristics that people dedicated to pseudoscience share, as well as all those superstitious and irrational topics that always intrigue and surprise audiences and generate tremendous business. The second section looks at Iker Jimenez and Carmen Porter and how their careers as journalists and TV hosts on programs dealing with paranormal themes have taken off. The third section recounts in detail the techniques used by Iker Jimenez in his TV program Cuarto Milenio to convince and create a loyal and dedicated audience.
Iker, el mago del misterio / Iker, The Magician of Mystery novela
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